Holibob Docs

Platform Capabilities

Info: > Note: Last Updated 01 Dec 2025

Platform Capabilities

Our platform is built around a set of modular Capabilities, each representing a core area of functionality that powers your marketplace. Capabilities provide a structured way to understand how our platform operates, helping you manage everything from supply and consumer engagement to configuration, payments, and more. By leveraging these capabilities, you can efficiently oversee your marketplace, streamline operations, and deliver a seamless experience to your customers and partners.

What Capabilities Do

Each capability governs a specific domain, such as sourcing, discovery, finance, and more. Together, they form a connected ecosystem that enables you to manage supply, branding, engagement, and financial operations in one place. Each capability is modular yet connected, meaning you can adapt one area without disrupting the rest of your ecosystem. This approach ensures flexibility and scalability as your business grows.

The Core Capabilities

Below is an overview of our core capabilities and their purposes:

Capability

Purpose

Supply

Governs how products and availability are sourced, whether contracted by us, by you, or uploaded by your suppliers.

Look-to-Book

Powers how consumers and agents discover, select, and book products through storefronts and portals.

Engagement

Manages outbound communications and consumer touchpoints across channels to drive conversion.

Organisations

Defines your hierarchy of how partners, channels, and agencies are structured and how data access is controlled.

Users & Permissions

Controls who can access what, ensuring secure, role-based access across your organisation.

Brand

Ensures your marketplace reflects your identity from logos and colours to domains and emails.

Configuration

Allows you to tailor platform settings and cascade configurations across organisations with local overrides.

Finance

Handles payments, commissions, and reconciliation across multiple currencies and stakeholders.

Why It Matters

These capabilities create operational scalability, flexibility, and consistency. By combining these capabilities, you can scale efficiently, manage complex partnerships, and deliver a consistent consumer experience at every touchpoint. They empower you to grow globally while maintaining compliance and brand integrity.

How to Use This Section

Each linked Capability page provides more detail on:

  • What it does and how it works.

  • The features that power it.

  • The partner use-cases it supports.

We invite you to explore the other capability pages for a deeper understanding of each area and to see how our platform can help you achieve your goals.