Info: > Note: Last Updated on 06 Nov 2025

Certainly! Here is a partner-facing Confluence document for the Brand Capability, following your structure, context, and style requirements.

Brand Capability

Our Brand Capability ensures your brand’s identity is consistently represented across every part of your marketplace. Whether you operate a single storefront or manage multiple brands, our platform empowers you to control how your brand appears and communicates with consumers and agents.

Each channel within your organisation can represent a unique brand experience, with full control over visual assets, templates, and communication domains. All brand settings are easily managed through our admin portal, giving you the flexibility to update your brand presence as your business evolves.

By honouring your brand, domains, and identity at every touchpoint, we help you build trust, recognition, and loyalty with your customers and partners.

Presentation

Branding influences every major interface and communication point on our platform. From the moment a consumer visits your storefront to the emails and vouchers they receive, your brand is front and centre.

The table below shows how your brand assets are applied across key interfaces:

| Touchpoint

Logos

Colours & Fonts

Layouts & Templates

Branded Messaging

| | --- | --- | --- | --- | --- | |

Storefronts

✔️

| |

Portals

✔️

| |

Emails

✔️

| |

Vouchers

✔️

All visual and messaging elements are managed via the partner portal, ensuring every interaction reflects your brand.

Identity & Domains

Your brand identity extends beyond visuals to include the domains and channels through which you engage consumers and agents. This ensures every interaction is secure, trusted, and unmistakably yours.

The table below illustrates how brand identity is reinforced across domains and communication channels:

| Channel / Domain

Example

Brand Reinforcement

| | --- | --- | --- | |

Storefront URL

<https://experiences.yourdomain.com>

Branded web address, custom SSL

| |

Email Sender Address

experiences@yourdomain.com

Branded sender, trusted delivery

| |

WhatsApp Messaging

Verified business number

Official, recognisable identity

| |

Agent Portal Access

<https://agents.yourdomain.com>

Branded login and interface

By aligning domains and channels with your brand, we help you deliver a seamless and trusted experience at every touchpoint.

How Features Power the Brand Capability

Brand

Brand empowers you to deliver a seamless, consistent brand experience across every customer touchpoint on our platform. Whether you manage one or multiple channels, each representing a unique brand, our platform ensures your identity is reflected everywhere from storefronts and portals to emails and vouchers. This capability helps you build trust, recognition, and loyalty with your customers and partners.

What it does: It lets you upload and manage all visual assets and templates for your brand.
How it supports consistency: Ensures every storefront, portal, email, and voucher reflects your unique identity.
Value to you: You maintain full control over your brand’s look and feel, building recognition and trust.

Configuration

Our Configuration Features enable you to consistently and securely represent your brand across all digital touchpoints. Whether you are launching a branded Storefront, Agent Portal or sending emails from your own domain, our flexible configuration options ensure that your setup aligns with your brand and consumer experience objectives. These features are designed to simplify technical processes, allowing you to concentrate on delivering a seamless experience to your consumers

What it does: Enables you to set default brand assets at the organisation level, with the flexibility to customise for each channel.
How it supports consistency: Guarantees that branding is consistent where needed, but adaptable for unique channel requirements.
Value to you: You can manage multiple brands or sub-brands efficiently, ensuring each channel is perfectly aligned with its intended audience.

Channel

What it does: Lets you create and configure distinct channels, each representing a separate brand or marketplace experience.
How it supports consistency: Ensures that each channel delivers a tailored, branded experience while remaining under your organisational umbrella.
Value to you: You can expand your marketplace with confidence, knowing each brand is presented exactly as you intend.

Summary

Our Brand Capability gives you the tools to deliver a consistent, trusted, and recognisable brand experience across every consumer and agent touchpoint. With full control over visual assets, domains, and communication channels, you can manage multiple brands with ease and confidence.

By ensuring your brand is honoured everywhere from storefronts and portals to emails and WhatsApp messages, we help you strengthen trust, drive recognition, and increase conversion across your marketplace.

Support / Questions

If you need further guidance or wish to explore these features in detail, please contact your account manager or visit our support resources.

Brand and Channel Capability