Communication

Our Communication Features empower partners to deliver targeted, automated, and high-performing communications throughout the customer journey. Whether you use our fully managed email setup or build custom workflows with Braze, these features enable personalised, event-driven messaging that keeps travellers engaged from their first interaction through to post-experience follow-up.

Key Benefits

• Automated, event-driven messaging: Keep customers informed and engaged at every stage of their journey.

• Personalisation at scale: Tailor communications based on customer actions, trip details, and preferences.

• Multi-channel support: Reach travellers via email, WhatsApp, and other channels.

• Seamless integration: Use our managed solutions or connect your own marketing automation tools.

• Enhanced engagement: Drive higher open rates, conversions, and customer satisfaction with timely, relevant messages.

How It Works

• Marketing Automation:
  Partners can leverage Braze integration for advanced marketing automation, including:

  • Sending additional customer and booking fields to Braze for segmentation and targeting.

  • Integrating with WhatsApp via webhooks for real-time messaging.

  • Creating dynamic campaigns (e.g., canvas per trip length) and tracking engagement with Braze Currents.

  • Using ConsumerTrip link previews and passing custom events to Braze for granular campaign triggers.

  • Managing product data with Braze Catalogs via API and controlling audience reach with blacklist functionality.

• Email Communications:
  We provide a fully managed email solution for:

  • Automated booking reminders and up-sell emails to drive engagement and additional revenue.

  • Supplier on-request notifications to streamline supplier communications and booking management.

  • Personalised, branded emails sent at key moments in the customer journey, with support for multiple languages and custom templates.

Partner Actions

• Default Setup: Most communication features are enabled by default for partners using our managed solutions.

• Custom Integration: Partners wishing to use their own Braze account or custom workflows may need to provide API credentials and configure webhooks.

• Content & Branding: Partners can supply custom email templates, branding assets, and specify messaging preferences as needed.

Additional Notes

• Limitations: Some advanced marketing automation features may require technical integration or additional setup.

• Feature Toggles: Communication features can be enabled or customised to fit your operational needs.

• Languages: Automated communications support multiple languages for a global audience.

• Compliance: All communications are managed in accordance with data privacy and consent requirements.

Our Communication Features are designed to help you deliver seamless, effective communications that enhance the traveller experience and drive business results.