Experience Marketing Platform (EMP)

The Experience Marketing Platform (EMP) enables partners to deliver highly personalised, conversion-focused travel experiences. By leveraging consumer trip data, EMP dynamically creates destination-specific landing pages that adapt in real-time to each traveler’s details, preferences, and context, helping your customers discover, plan, and book the most relevant experiences within your branded ecosystem.

Key Benefits

Personalised Experiences: Dynamic landing pages tailored to each consumer’s trip, preferences, and even local weather.
Increased Conversion: Relevant product recommendations drive engagement and bookings.
Seamless Integration: Minimal ongoing effort required from partners; we manage setup and delivery.
Brand Consistency: All experiences are delivered within your branded environment.
Actionable Analytics: Track consumer engagement and optimise marketing with built-in analytics events.
Flexible Finance & Payment: Integrated tools for managing pricing, payments, commissions, and promotions.

How It Works

Trip Data Collection: Partners securely provide consumer trip data to us using supported methods. This data includes details such as destination, travel dates, preferences, and other relevant trip information.
Dynamic Landing Page Generation: For each consumer, EMP automatically creates a personalised landing page. This page adapts in real time to the consumer’s trip details, preferences, and even local weather, ensuring the most relevant experiences and products are showcased.
Personalised URL Delivery: Each consumer receives a unique, secure URL path that directs them to their tailored landing page. Partners can easily integrate these URLs into their marketing or booking flows.
Real-Time Analytics Tracking: EMP tracks key consumer interactions and events on the landing page, providing partners with actionable analytics to monitor engagement and optimise marketing strategies.
Recommendation Engine: Advanced algorithms analyse the trip data and consumer behaviour to surface the most relevant products and experiences, increasing the likelihood of conversion.
Integrated Finance & Payment: The platform supports a variety of payment methods, commission structures, and promotional tools, ensuring seamless transactions and commercial flexibility for both partners and consumers.
Continuous Optimisation: We manage all backend processes, from data ingestion to analytics and payments, allowing partners to focus on delivering value while the platform continuously optimises the consumer experience.

Partner Actions

Provide Trip Data: Share consumer trip data with us using the supported ingestion methods.
Review & Approve: Validate the configuration of landing pages and product recommendations before launch.
Integrate URLs: Use the provided EMP URLs in your marketing or booking flows to direct consumers to their personalised experience.
Set Financial Preferences: Define commission rates, payment methods, currencies, and promotional campaigns as needed.

Additional Notes

Feature Availability: Some advanced features (such as custom analytics events or recommendation logic) may require additional configuration.
Data Privacy: All consumer data is handled securely and in compliance with relevant regulations.
Customisation: Landing pages and recommendations can be tailored to fit your brand and operational needs.
Limitations: The scope of personalisation depends on the quality and completeness of the trip data provided.