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Look-to-Book Capability

Info: > Note: Last Updated on 06 Nov 2025

Look-to-Book

The Look-to-Book capability is our end-to-end solution that enables both consumers and agents to discover, book, and pay for products.

Designed to serve travellers through branded storefronts and empower agents via dedicated portals, Look-to-Book combines AI-driven product discovery, intuitive booking flows, and flexible payment options. This unified journey ensures that every user, whether planning their own trip or booking on behalf of others, enjoys a personalised, efficient, and engaging experience from initial exploration to confirmed itinerary.

Product Discovery

At the heart of Look-to-Book is a sophisticated discovery process.

Leveraging our AI-powered recommendation engine, users are presented with tailored product suggestions that match their unique travel needs.

Four key dimensions shape the discovery experience:

  • Where: From broad destinations like countries to specific neighbourhoods or attractions.

  • When: Precise travel dates.

  • Who: Considering traveller composition, such as families, groups, or solo adventurers.

  • What: Catering to interests and categories, including History, Sports, Food, and more.

This intelligent approach ensures that every recommendation is relevant, increasing the likelihood of engagement and conversion.

Checkout & Itinerary

Once products are selected, Look-to-Book offers a flexible and user-friendly checkout process. Users can add multiple experiences to their cart, adjust dates and options, and choose from modern payment methods, including Apple Pay and Google Pay. After payment, a consolidated itinerary is automatically generated and shared, providing a clear summary of all booked activities. This streamlined flow reduces friction, supports complex travel plans, and delivers instant confirmation for both consumers and agents.

Features Used by Look-to-Book

Consumer

Our Consumer Features are designed to provide your customers with a seamless, secure, and empowering experience throughout their journey. These features enable consumers to manage their bookings, receive timely communications, and exercise control over their personal data, all while ensuring compliance with privacy regulations and maintaining a high standard of user experience. By leveraging these capabilities, partners can deliver a trusted, transparent, and user-friendly service that builds loyalty and satisfaction.

Product Discovery

Product Discovery is an AI-powered recommendation engine that helps consumers and agents find the most relevant products for their trip. It utilises data provided at runtime, in addition to all the information known about the consumer and trip, focusing on inputs for where, who, when, and what to return. This enables the most relevant products to be returned, along with suggestions to adjust the scope of the response, including alternative destinations and suggested search terms.

Recommendation Engine

The Recommendation Engine uses AI to analyse user inputs such as where, when, who, and what to surface the most suitable products. By continuously learning from user behaviour and preferences, it delivers highly targeted suggestions that drive engagement. This capability is essential for both storefronts and agent portals, ensuring that every user receives recommendations tailored to their unique needs.

Bookings

Our Bookings feature manages the transition from selection to confirmation. It handles the creation, modification, and tracking of reservations, ensuring that all details are accurately captured and communicated. For agents, it supports book-on-behalf-of workflows, while for consumers, it provides clear visibility into their upcoming experiences.

Cart & Checkout

Our Cart & Checkout feature provides a seamless booking experience for your consumers, allowing them to add multiple products to their cart, review selections, answer required questions, and complete their booking and payment in a streamlined flow. The user experience is different for mobile and desktop, ensuring consumers have an intuitive journey regardless of the device they use.

Payment Processing

The payment processing system is designed to provide you and your consumers with a secure, flexible, and seamless transaction experience. With support for a variety of payment methods, customisable commission rates, and robust financial features, you can confidently manage your commercial arrangements and deliver a smooth checkout journey

Summary

Our Look-to-Book capability unifies discovery, selection, and payment into a single, AI-powered journey. By combining personalised recommendations, flexible booking tools, and modern payment solutions, it delivers a seamless experience that drives engagement and conversion. For partners, this means higher satisfaction, increased bookings, and a platform that adapts to the evolving needs of both consumers and agents.

Support / Questions

If you have any questions or require further assistance, please don't hesitate to contact your account manager or our support team. We are here to help you provide the best possible experience for your consumers.