Destinations, Place & GEO

Our Location & Geo Features provide the foundation for delivering relevant, location-based travel experiences. At the core of this capability is the Place domain, which allows us to store and associate location data with key entities such as products, bookings, and consumers. Building on this, we also support the concept of Destinations, any area, large or small, that appeals to travellers and can be used to organise, display, and power product discovery. Together, these features help ensure that consumers can browse and book experiences that are contextually relevant to where they are or where they’re going.

Key Benefits

Relevant Discovery: Surface experiences and products based on the consumer’s current location or chosen destination.
Flexible Destination Management: Organise and display offerings by any area, large or small, that appeals to travellers.
Enhanced Search & Filtering: Enable consumers to find the right experiences quickly using location-aware search and filtering tools.
Consistent Experience: Deliver accurate, location-based content across your branded sites, extranets, and consumer interfaces.
Partner Collaboration: Work closely with us to define and maintain destination and place data for optimal results.

How It Works

Place Domain: Our platform stores and manages location data (the “Place domain”) and associates it with products, bookings, and consumers.
Destinations: Destinations ranging from cities to neighbourhoods or points of interest are defined and used to organise and power product discovery.
Data Collaboration: You provide details about your destinations and any place-specific information you want to make discoverable.
Platform Mapping: We map and link this data across the platform, connecting it to products and enabling API-driven discovery.
Consumer Experience: Travellers can browse, search, and filter experiences by location, ensuring they find the right activities in the right places at the right time, all within your branded environment.

Partner Actions

Share Destination Data: Provide details about your destinations and any specific location information you want to highlight.
Review & Approve: Validate how destinations and places are displayed and connected to your products.
Ongoing Updates: Keep destination and place data up to date to ensure accuracy and relevance for your consumers.

Additional Notes

Feature Availability: Most location and geo features are enabled by default, but advanced configurations may require additional setup.
Customisation: Destination and place data can be tailored to fit your operational needs and consumer journey.
Limitations: The effectiveness of location-based discovery depends on the quality and completeness of the data provided.